Tokenization is undoubtedly a disruptive instrument for business development. However, not every business owner is aware of proper marketing techniques that will suit for promoting an STO.
In the newest series of Stobox Insights, we’ll talk about:
? What does an STO digital marketing consist of;
? How to select a target audience of investors;
? Which potentially interested investors types are out there;
? What are the best outreach tactics;
? What tactics should you use to improve brand image.
Not sure you can still make it yourself? Reach out to us to get a free 30-minute consultation on conducting a security token offering and any other related questions in the field of tokenization — https://stobox.io/tokenization
Learn digital marketing strategies designated specifically for your tokenized business promotion. Because of blockchain’s ability to change the world, crуpto assets have the potential to improve financial services. Although most people are familiar with Bitcoin (BTC), cryptocurrency and utility tokens these days, STOs are a relatively new idea in the industry. The security tokens are backed by real-world assets and adhere to SEC guidelines.
Tokenization of securities can increase the liquidity of underlying assets, allowing more investors to participate. If you want to increase future returns and earnings on your shares, you’ll need to advertise your security token to investors all across the country or the world. However, several criteria must be met before you can begin the STO marketing campaign.
During the projected period, the worldwide tokenization market is estimated to increase at a CAGR of 19.5 percent, from USD 1.9 billion in 2020 to USD 4.8 billion in 2025. The growing requirement to be compliant with regulations and the growing demand to provide a consistent user experience and maintain fraud prevention levels due to increased financial crimes are driving the tokenization industry.
Furthermore, the growing demand for cloud-based tokenization solutions and services and increased customer alignment towards contactless payments will create attractive possibilities for tokenization providers.
Tokenization of assets and security token offering is a disruptive technology allowing you to operate assets in your possession more freely by putting them onto the blockchain. The tokens are then transmitted to an organization’s internal systems to be used, while the original data is kept safe in a token vault.
Real estate tokenization makes it simpler to purchase and sell real estate interests, boosting market liquidity while also increasing transparency and security, as well as lowering costs and risk when compared to traditional private real estate assets. Such a solution is interesting not only to family offices, but it’s also beneficial as a crowdfunding investment solution. Decentralized finance (DeFi) enables fractional ownership, which seriously increases the assets’ liquidity and allows multiple investors to access a piece of real estate if it’s been tokenized.
Tokenized data, unlike encrypted data, is unbreakable and irrevocable. This distinction is critical: tokens cannot be restored to their original form since there is no mathematical link between the token and its original number.
00:00 — Begining
00:46 — Investor target audience
01:50 — Institutional investors
02:47 — Individual investors.
03:19 — Crypto-investors
03:54 — Investor outreach tactics
06:09 — Tips for marketing efficiency
06:52 — Social sharing.
08:02 — Final words
If you are interested to receive free 30 min consultation about the tokenization of your business leave a request on our website: https://stobox.io/tokenization
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